I share the things I genuinely love, from getting dressed up and finding the perfect lip combination to skincare, wellness and beautiful everyday moments. Everything feels polished, personal and true to my life.
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I’m Elham Alarif, an Emirati entrepreneur, English language creator and the woman behind Elham Diaries. I’m a wellness girly at heart. Pilates, healthy eating, skincare and feeling good are part of my everyday life. I’m also happiest with a makeup brush in hand, getting dressed up or discovering a beautiful piece of jewellery.
I’m known for my luxury taste and have built an especially close relationship with my community through TikTok and TikTok LIVE. Women across the GCC trust my eye and my recommendations, which is why luxury, beauty and jewellery brands come to me for content that feels polished, personal and genuinely lived.
A highly engaged, predominantly female community with strong reach across the UAE and wider Gulf.
Social first content spanning modest fashion, beauty routines, luxury accessories and brand storytelling.
Beauty tutorial
Fine jewellery campaign film
Fashion unboxing & full look reveal
Step by step beauty routine
Personal styling & accessories
Luxury product reveal
Traditional outfit check & abaya
Styling created for GCC and modest fashion audiences
Fragrance layering routine
Natural, barely there beauty routine
Lip products & step by step application
I have always been a glam girl, and my community is constantly asking me to share my makeup tips and favourite products. Lip combinations are my signature, and I love showing exactly how I pair liners, lipsticks and glosses to create the perfect finish.
A polished Carter & White outfit created as fashion collaboration content, with an accompanying Get Ready With Me video.
I am a fashion girly who is always looking for pieces that feel trendy yet classic. I style looks that GCC women can genuinely relate to, whether they are dressing for everyday life, travelling or packing for a beautiful vacation.
Elham collaborated with the Hashi team on the design of the Cherished Knot Collection and appeared in the accompanying campaign.
A refined Ramadan campaign for Chopard, pairing fine jewellery and timepieces with a soft, understated visual story.
Cover Girl and full editorial spread with an established luxury presence presented as a complete visual story.
Available for UGC, brand partnerships, campaigns, ambassadorships, appearances and creative collaborations.